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Category Manager I

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt



Position Summary

Serve as the leader of a category of small to medium size and/or complexity and have the 4Ps accountability across all channels. Responsible for owning end-to-end assortment, financials, and overall category strategy with inputs from support teams to make data-driven decisions that reflect local needs. Demonstrate the companys core values of respect, honesty, integrity, diversity, inclusion, and safety.

Essential Job Functions

  • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
  • Engage vendors, source promo offers, decide on awards; provide directional forecast needs
  • Manage strategic vendor relationships, including communicating priorities and assortment opportunities, identifying long-term supply changes, negotiating competitive prices, and staying ahead of industry trends
  • Oversee end-to-end product flow and provide direction for stores/replenishment when supply issues occur
  • Understand timing of Test & Learns and how to properly manage process
  • Set starting promotional prices and define guardrails for promo planners as they tailor prices to divisions
  • Select products for promotion, leveraging data on shelf capacity, number of stores selling, display locations
  • Review past ad performance and define promo strategies & goals, including A/B strategies for major promos
  • Oversee promotional strategy to engage customers and drive excitement
  • Determine response to competitor price moves or cost change based on recommendation from Pricing team
  • Set base prices and use data to evaluate decisions to deviate from pricing algorithm recommendations
  • Review inclusion in pricing programs with an eye to item financial performance and category strategy
  • Develop formalized short and long-term category strategies and tactics that deliver a unified customer experience across all channels (brick & mortar, extended aisle, digital shelf)
  • Stay ahead of and respond to industry/customer trends; understand market share and competition; escalate communication to relevant parties (i.e., Our Brands or Divisions) with changes and important initiatives
  • Understand all available levers across 4Ps to drive category forward and achieve KPIs and goals; be proficient across all systems (NEXT, Stratum, etc.); drive and manage full product life-cycle, including add/deletes and relevant cross-functional meetings
  • Build assortment after reviewing data from vendors, 84.51 and Our Brands; gather division input during feedback window, managing expectations and communication on segmentation and local assortment needs
  • Oversee plan-o-gram process, including deadlines, placement, and flow, ensuring guidelines are met
  • Track and monitor SKU performance and adjust assortment, as needed, to meet financial and strategic goals
  • Maintain category budgets, forecasts, and plans; understand contribution to total enterprise and division goals
  • Establish price and category architecture and provide input on trends for programs
  • Minimum Position Qualifications

  • 3+ years of experience in one of the following areas: produce, replenishment buying/procurement, merchandising, store management, operations, or brand management
  • Demonstrated ability to coach and train
  • Strong analytical and problem-solving skills
  • Strong organization and multi-tasking skills
  • Proficient in Microsoft Office
  • Excellent oral/written communication skills
  • Strong attention to detail
  • Desired Previous Experience/Education

  • Any division sales manager, store coordinator, or store manager experience
  • Any vendor negotiations or promo planning experience
  • Bachelor's Degree

    Education Level: Bachelor's Desired
    Required Travel: Up to 25%
    Required Certifications/Licenses: None
    Position Type: Full-Time
     Regions: General Office- Cincinnati


    Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.


    Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names.  At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®.  We are committed to creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

     Posting Notes:  OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Category Management || Employee || Exempt || Full-Time || None 

    Nearest Major Market: Cincinnati

    Job Segment: Merchandising, Category Manager, Developer, Manager, Marketing, Retail, Technology, Management

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