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Digital Promo Planner

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt



Position Summary:

Assist driving sales and profitability through promotional execution for a select group of categories. Assist planning promotions to support driving traffic to the site through a loss leader strategy and other promo tactics to build baskets, increase conversion and drive AOV. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Essential Job Functions:

  • Support the Digital Category Merchant in driving sales and profitability through promo execution for a set of categories
  • Assist planning promotions to support driving traffic to the site through a series of promotional strategies and tactics to build baskets, increase conversion and drive AOV
  • Partner with CPG community to secure vendor funding to support promotional plan for a select group of categories
  • Support a department’s digital sales and conversion goals though improved promotional activity (i.e., frequency, depth, richness of offer)
  • Execute enterprise merchandising strategy into tactical period plans for a select group of categories online and provide guidance to Digital Category Merchant regarding adjustments and analysis needed to be made based on performance
  • Support the annual, quarterly, and period promotional calendars to the digital experience and promotional merchandising at a micro level
  • Maintain and process all internal documents and forms to execute marketing, promotions and vendor funding for the enterprise
  • Collaborate with Customer Insights teams to identify target consumers and support the marketing strategy to drive business initiatives across the enterprise
  • Partner with Digital Analytics to provide recaps of promo performance following completion of event to identify and understand impact to sales and margin for digital and the enterprise
  • Collaborate with inventory planning manager to maintain positive inventory positions to support promotional plans for the enterprise
  • Collaborate with Site Experience team in driving promotional placement to support business priorities
  • Must be able to perform the essential functions of this position with or without reasonable accommodation

Minimum Position Qualifications: 

  • Bachelor’s degree in business or marketing
  • 3+ years’ experience in merchandising, operations, or loyalty marketing with demonstrated understanding of product merchandising and customer communication channels
  • Strong analytical, organizational, multi-tasking, and problem-solving skills
  • Proven ability to work collaboratively and effectively with multiple teams
  • Ability to achieve objectives through others
  • Proficient Microsoft Office skills
  • Proven ability to provide and institute resolutions under challenging circumstances
  • Effective oral and written communication skills, including formal presentation skills

Desired Previous Job Experience/Education:

  • 2 years of experience bringing customer-facing eCommerce or Omnichannel products to market
  • Knowledge of enterprise promo planning and marketing


Education Level: None
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
 Regions: Any; General Office- Cincinnati; Mid-Atlantic; Midwest; Mountain; South; West


Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.


Company Overview
Kroger Family of Companies employs nearly half a million associates who serve customers in 2,782 retail food stores under a variety of local banner names in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489 supermarket fuel centers and 38 food production plants in the United States.  Kroger is dedicated to our Purpose: to Feed the Human Spirit™ by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

 Posting Notes:  OH || Cincinnati || 221 E 4th St || 45202 || Kroger General Office || [[mfield2]] || Digital; Digital/e-Commerce; Merchandising || Employee || Exempt || Full-Time || None 

Nearest Major Market: Cincinnati

Job Segment: Merchandising, Retail