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ECommerce Business Manager- Fresh

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: 12A



Position Summary

Responsible for managing products online from setup through the time it is served to the customer. Lead and influences promotional strategy and marketing components to drive revenue. Execute growth/corporate initiatives related to the digital merchandise business across the enterprise. Drive revenue for several categories online and partners with the experience team to ensure categories are served up in the right way to drive conversion. Manage a team of associates to achieve digital objectives. Demonstrate the companys core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions

  • Travel 25% of the time between Boca Raton and General Office locations
  • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
  • Manage lifecycle of assortment of the digital shelf for a set of categories from strategy to item set-up, sell down strategies, buy plans and rationalization of an item
  • Lead strategic conversations on category positions and present products within the online store to drive traffic, conversion, and average order value driving a cohesive strategy supporting category missions and simplifying customers online experience for
  • Partner with merchant groups to activate all significant product launches with the necessary supporting marketing and web specific activities
  • Lead promotional plans for a set of categories to activate and unlock key campaigns that drive traffic, conversion an AOV improvements
  • Partner with marketing to activate marketing plans as well as develop Omnichannel supporting campaigns to drive awareness and conversion
  • Drive decisions utilizing data to get ahead of trends across all landscapes and apply knowledge to drive conversion growth
  • Influence cross-functional business leaders in establishing business objectives and goals specific to Omnichannel
  • Drive the assortment strategy for a set of categories to achieve online sales, merchandising margin and gross profit goals across all digital modalities
  • Create effective and innovative online merchandising strategies to drive total category sales and profitability in partnership with Merchandising
  • Manage the Product, Price, Promotions, Placement and Marketing of a set of categories that are displayed digitally across Kroger dot com modalities
  • Minimum Position Qualifications

  • Bachelor's Degree in or equivalent specializing in Merchandising and/or management or a related discipline
  • 10+ years of merchandising experience
  • Proven ability to balance long-range, strategic leadership approach with near-term, detailed, day-to-day operational imperatives
  • Ability to achieve objectives through others
  • Strong organization and multi-tasking skills
  • Proficient in Microsoft Office
  • Proven ability to bring resolution under challenging circumstances
  • Effective oral and written communication skills including formal presentation
  • Desired Previous Experience/Education

  • 3+ years experience in the head merchant role

    Education Level: Bachelor's Desired
    Required Travel: Up to 25%
    Required Certifications/Licenses: None
    Position Type: Full-Time
     Regions: Any; General Office- Cincinnati; Mid-Atlantic; Midwest; Mountain; South; West


    Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.


    Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names.  At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®.  We are committed to creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

     Posting Notes:  OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Merchandising || Employee || Exempt || Full-Time || None 

    Nearest Major Market: Cincinnati

    Job Segment: Merchandising, Marketing Manager, Business Manager, Manager, eCommerce, Retail, Marketing, Management, Sales

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