Share this Job

Manager, Digital Content Strategy

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt



Position Summary:

Lead the development of content to support the company’s digital properties aligned with the company’s Customer 1st philosophy and business objectives. Identify content needs based current state analysis, site metrics, consumer insights and stakeholder feedback. Align strategy with digital roadmap with an emphasis on use of content to fuel personalization efforts, e-commerce, recipes and other future initiatives. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions:

  • Develop content strategy for email, customer facing websites, microsites, mobile app, push notifications, SMS and social platforms
  • Accountable for creating a customer-first, data-driven content experience within managed digital experiences
  • Collaborate with business partners to develop content plan to support business objectives, and drive customer digital activation and engagement based on enhancements to digital experience, including creation and socialization of content strategy roadmap and editorial calendar
  • Drive content experience innovation for capabilities within managed digital experiences (websites/email/mobile app) and through external content platforms and partners
  • Partner with the Digital Analytics team and Site Experience team to create ongoing content testing strategy (A/B and multivariate) to increase customer engagement and improve performance
  • Use data and insights to inform future strategies while communicating findings to all stakeholders
  • Manage relationship with assigned outside vendors/agencies, as necessary
  • Create and develop digital and social media content guidelines based on industry best practices, internal data, testing, and business cases, and ensure communication throughout the organization to strengthen understanding of digital space
  • Train and develop Digital Content strategist and specialists, encouraging learning and innovation and oversee all deliverables
  • Oversee digital content budget and report forecast and actuals to division partners
  • Champion new ideas to keep pace with rapidly changing digital environment
  • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
  • Travel to work campuses to attend company meetings
  • Must be able to perform the essential functions of this position with or without reasonable accommodation

Minimum Position Qualifications: 

  • 7 years relevant experience with 3+ years focused on digital marketing/social media/e-commerce/content strategy
  • Strong knowledge and understanding of information architecture in the online space
  • Strong knowledge of SEO/SEM
  • Demonstrated success developing and implementing digital content strategies for large retailer in e-commerce/digital field
  • Strong interpersonal skills and demonstrated ability to build positive business relationships and partnerships
  • Strong project leadership, organizational and time management skills with impeccable attention to detail
  • Demonstrated experience using strategy to solve complex problems
  • Ability to create metrics and use data to drive decisions which enhance the customer experience

Desired Previous Job Experience:

  • Bachelor’s degree in marketing, communications or related field
  • Understanding of digital marketing production processes along with campaign management experience
  • Experience managing vendor/supplier relationships
  • Experience in contract negotiation


Education Level: None
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
 Regions: Any; General Office- Cincinnati; Mid-Atlantic; Midwest; Mountain; South; West


Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.


Company Overview
Kroger Family of Companies employs nearly half a million associates who serve customers in 2,782 retail food stores under a variety of local banner names in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489 supermarket fuel centers and 38 food production plants in the United States.  Kroger is dedicated to our Purpose: to Feed the Human Spirit™ by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

 Posting Notes:  OH || Cincinnati || 221 E 4th St || 45202 || Kroger General Office || [[mfield2]] || Digital; Digital/e-Commerce || Employee || Exempt || Full-Time || None 

Nearest Major Market: Cincinnati

Job Segment: Content Strategy, Marketing Manager, Manager, Marketing Communications, Marketing, Management, Strategy