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Search Engine Optimization (SEO) Manager (KTD)

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: 9

Line of Business: 

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Additional Technology Information: 


Position Summary

Leads the implementation of Kroger's Search Engine Optimization (SEO) Strategy, including technical SEO enhancements, by partnering across Marketing and Kroger Technology & Digital. Leads a combination of on-page and off-page techniques, including link-building, metadata sculpting, site speed optimization and on-site information architecture. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Essential Job Functions

  • Responsible for ensuring SEO is a key lever for traffic growth and business objectives by measuring effectiveness through demand conversion and sales
  • Lead planning, execution, and analysis of SEO programs and campaigns
  • Manage relationships with agencies, vendors, and publishers
  • Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
  • Develop insights and actions based on qualitative and quantitative analytics
  • Stay current on the latest digital marketing trends and influence innovation
  • Identify new and emerging SEO opportunities, best practices, and industry updates
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Optimize copy and landing pages for search engine marketing
  • Research and implement search engine optimization recommendations
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Product Management, Technology, Marketing, Content, Merchandising and Site Experience
  • Support the Digital Experience and Digital Content team with ad hoc requests and projects
  • Train Product, Engineering, and other relevant teams on SEO best practices; use lessons from individual products and markets to improve Kroger's overall SEO knowledge and strategy
  • Must be able to perform the essential job functions of this position with or without reasonable accommodation
  • Minimum Position Qualifications

  • Bachelor's Degree in marketing, public relations or related communications field
  • 4+ years of experience in SEO discipline
  • Strong interpersonal skills and ability to work with a variety of individual work styles
  • Strong project leadership, organizational and time management skills with impeccable attention to detail
  • Ability to prioritize projects with minimal supervision; must be impeccably organized
  • Expertise in Excel
  • Proven knowledge of various disciplines of SEO and ranking factors
  • Ability to identify opportunities and act on them (self-starter)
  • Excellent oral/written communication skills
  • Desired Previous Experience/Education

  • Any experience creating or optimizing marketing content
  • Any experience with Web analytics software or similar web metrics tools (Omniture)
  • Any experience with Google and Bing Webmaster Tools and Google Analytics, Adobe Analytics, BrightEdge and Conductor
  • Education Level: None
    Required Certifications/Licenses: None
    Position Type: Full-Time 
    Shift(s): [[mfield4]]


    Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.


    Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names.  At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®.  We are committed to creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.


     Posting Notes:  OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Kroger Technology/Digital || Employee || Exempt || Full-Time || None 

    Nearest Major Market: Cincinnati

    Job Segment: Engineer, SEO, Merchandising, Manager, Marketing Manager, Engineering, Marketing, Retail, Management

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